ESMA: Connecting the Dots of the Printing Industry

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drytac-20130827053955755Drytac Europe has launched a printable wallpaper to meet growing demand from the interior design market.

DecorTac printable self-adhesive (SA) wallpaper for customised interior design applications is a fire-resistant, 220-micron digitally printable, non-woven wallpaper.
It is coated with an aqueous acrylic adhesive, is supported by a siliconised release liner and is suitable for solvent-based, latex and UV curable ink systems.
Drytac Europe sales director Steve Broad said it offered photorealistic print quality, a quick drying time and good scratch resistance. Embossed designs of the new wallpaper, which costs from £165 for a 30m x 1,060mm roll, are also available.

"This has been specifically developed for the ever-growing bespoke interior design sector and is targeted at short-term graphics," he said.
"Printable wallpaper can be used within almost any interior environment to create an eye-catching display in retail and corporate environments as well as within the restaurant trade.
"DecorTac printable SA wallpaper meets the needs of print-service providers focused on these as well as other sectors and enables such businesses to personalise their space," he added.

Meanwhile Drytac has signed an exclusive distribution deal with Antalis UK that means clients can source the manufacturer's entire portfolio, which comprises more than 50 products, in one place.
Mick Crook, Antalis product manager for sign and display, said the company could now offer one of the most comprehensive ranges of sign and display products.
"By having a good understanding of our customer needs, we can now work closely with the Drytac team to help in the development of new products, in particular printable adhesive materials, where we can see there is a strong demand," he added.

Drytac Europe managing director Hayden Kelley said: "We are ploughing capital into developing new products to help our customers in the sign and display markets achieve the best possible margins."

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