ESMA: Connecting the Dots of the Printing Industry

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Become an ESMA member! Together we Connect the Dots of the Printing Industry Join us by clicking here

printed_headline_newCanvas Magazine Cover

Cal Poly is a university well known for its Graphic Communication (GrC) Department. Cal Poly's GrC Department has an active advisory board on which Carl Joachim, VP Marketing for Ricoh Americas Corporation, serves as a board member. Last August, Carl and his team suggested we do something big to jumpstart Cal Poly's Master of Science Degree initiative in Printed Electronics and Functional Imaging.

It all started with a phone call from Carl: "Malcolm, we advertise in Canvas Magazine and we'd like you and the Cal Poly team of students and faculty to come up with a clever printed electronic cover for the February issue of Canvas."

That phone call started the journey… one that took less than six months to complete thanks to a cooperative team of industry professionals. The results are what you have in your hands: the world's first interactive, entirely printed, electronic magazine cover. Let me go out on a limb here… this is the start of something big. You may think this cover is merely a novelty or perhaps simplistic, but we believe printed electronics will change the face of printed materials… maybe not for every print market, but certainly for many.

How was the cover made?
Check out the website for more info
Or view the movie here!

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