Following its successful start in 2008, the drupa cube will continue to be featured at drupa 2012. Whereas drupa cube 2008 had been located in the open space between exhibition halls 2 and 3, it will now have its home inside hall 7A, in immediate vicinity to the dip hall. The close proximity underlines the correlation between technology (dip) and content (drupa cube).
drupa cube 2012 will also have a decidedly international flavour, i.e. all lectures are going to be simultaneously translated into English and/or German. In addition, international speakers, associations and media partners will be invited to participate in the drupa cube.
Central theme of the presentations will be the prevailing trends and developments in the marketing space, driving the communicative effectiveness of the printed product—with technology all the while taking a backseat to application.
With digi:media, the Düsseldorf trade show originated in spring 2011a new conference-trade show format, aiming to impress on visitors the intertwining elements of content, technology, and business, amply backed by a number of presentations and displays. The declared goal of digi:media is to bring into its fold all target groups as active participants in the workflow. It follows that drupa cube 2012 will be represented by digi:media.
Programmes in the drupa cube will run for 14 days (May 3–16, 2012, including weekends). Symposiums featuring up to five speakers will be conducted around midday (10:0 a.m. to 2:00 p.m.). The various topics of the day are going to be sponsored by interest groups and will be individually organised. Generous catering during the presentations is assured.
drupa cube is available in the afternoons for lease by individual companies or organisations.
In the evenings, drupa cube serves as event location for parties sponsored by individual exhibitors. Details on request.
Setup of the programmes will be closely coordinated with the main sponsor of the focus day’s specific event. Representatives of drupa exhibitors are also invited to combine information relevant to print buyers with the offerings available in the drupa cube.
Philosophy
Marketing mavens, print buyers, publishers, agencies, and consultants are apt to show little interest in the technical background of a production, e.g. a cross-medial advertising campaign. Instead, they are eager to gather information on the use, opportunities, and
economic benefits arising from novel avenues of communication—exactly the stuff drupa cube dispenses.
The goal
A closer involvement of the print buyer with the manifold opportunities the manufacturing side of the graphic arts industry has to offer. In short—being a touchstone for current trends in communications.
Target groups
Creative types, designers, typographers, web designers, tablet publishers and all those directly involved in the procurement of marketing services, marketing processes, and followthrough; not to forget printers, media agencies or photo studios.
