ESMA among the winners of Consumer Goods Hackathon

hackathon prizePeter Buttiens was part of the winning team at the Consumer Goods Hackathon organised by Deloitte in sponsorship with i.a. P&G and ABInBev. During the 48-hours event held in Brussels, the team consisting of representatives of ESMA, SuperStrong, Saueressig and coached by Damien Jourdan from Danone, developed a concept around innovative packaging. The idea of a premium beer bottle “Be(er) unique” included digitally printed labels combined with NFC technology. The label was unique on each bottle but the difference could only be told with the use of imaging software. Once scanned, a potential prize could be claimed. Furthermore, the label unlocked gamification options and information about allergens, ingredients, food pairing etc. An additional feature, enabled by hidden print with thermochromic inks, indicated the bottle’s temperature, respective taste experience and serving suggestions. More information at

ESMA: Connecting the Dots of the Printing Industry

  • IPI
  • GlassPrint
  • ESMA Academy
  • HSEP
  • TPS
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Peter Buttiens [ESMA General Manager]

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