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The printing community meets on the 12th and 13th September at the Print4All Conference

Print4All conferenceKey players of the printing and communication industries will gather on the 12th and 13th September, at Fiera Milano, for Print4All Conference. It will be the community event of national and international importance, where the excellences of the entire industry will come face to face, including brand owners, communication agencies, large scale retail trade, and influencers.Key players of the printing and communication industries will gather on the 12th and 13th September, at Fiera Milano, for Print4All Conference. It will be the community event of national and international importance, where the excellences of the entire industry will come face to face, including brand owners, communication agencies, large scale retail trade, and influencers.

Printing, in all its variations, will be the common thread and, at the same time, the stimulus for the initiative. The conference, as the name itself indicates, is connected to Print4All, the wide event that will take place next year at Fiera Milano (29 May – 1 June 2018). It will be the key European event of the sector, and it will bring together established exhibitions such as Grafitalia, Converflex and Inprinting.

The two-day event in September will examine and focus on the “customer journey”, the metaphoric journey from pre-sale and post-sale, which goes through the key moment of consumption, and defines a new model of relations and promotion in the industry value chain. It will be a platform to analyse and highlight the interactions that enhance Italian small and medium enterprises making them competitive players on an international level.

The promoters are ACIMGA, ARGI, ASSOCARTA, ASSOGRAFICI and the Italian Institute of Packaging, in partnership with Fiera Milano spa. The programme is crowned by the participation of Oliviero Toscani, partnerships with publications “Largo Consumo” and “Rassegna Grafica”, and the collaboration with SDA Bocconi (with the group led by prof. Enzo Baglieri, who will analyse the input of end users to create case histories and innovative elements to be implemented in the production processes of the entire industry, in particular to technology producers). The event will see industry players share issues and solutions, communication tools and business prospects. Some of the protagonists of the round tables and case histories, in a list that will continue to grow, are: Peter Buttiens, ESMA, COOP, FutureBrand, BrandRevolution, Leaderform, Packly, F.lli Carli, Euronics, Barilla, San Pellegrino, FCA, Gruppo Nuceria, Ogilvy, Artefice, Robilant Associati, Sacchital, Rotolito Lombarda.

The platform of knowledge and content will focus on printing and its elements that create added value. It will examine case histories from across the various consumption areas (from food to durable goods, from publishing to services), starting from the manufacturing process, looking to the broader community, and interacting and integrating with the preliminary and consequent segments.

Registration to the event is free for industry players at http://conference.print4all.it/english/

ESMA: Connecting the Dots of the Printing Industry

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Peter Buttiens [ESMA General Manager]

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