ESMA Newsletter October 2011, issue 13
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Newsletter October-November 2011 - NWL13
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ESMA poll results of digital newsletter readers A small very successful online survey (20% respondents!) held by ESMA amongst you, our valid newsletter readers revealed some interesting results. The newsletter is a free subscription; the majority of readers, who are not all members, are manufacturers with an equal split between digital and screen. New applications seem to be picked up. Of all subjects covered in the newsletter, printed electronics and functional printing seem to be of the greatest interest to the readers. Other subjects that matter are apparently LFP, textile, glass but also interior decoration.
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DRUPA Cube ESMA will organise one day of the DRUPA Cube on 13 May 2012: ‘Future of Print: Functional Printing/3D Printing’. Symposiums featuring up to five speakers will be conducted around midday (10:0 a.m. to 2:00 p.m.). ESMA will promote during this day Functional Printing produced with screen printing, the ESMA Screen City Pavilion and all activities of ESMA and its members.
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Latest news on the ESMA Screen City Pavilion Due to new arrangements ESMA can offer a 16 to 28 sqm booth space on the ESMA Screen City Pavilion at DRUPA 2012! If you are interested in this great opportunity to promote your company at DRUPA 2012, contact us ASAP, pb@esma.com. |
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Don’t make a Drama out of a Crisis 4CM Article by Maurizio Fantato. |
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Sportswear & Fashion T-shirt Printing conference
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Printing of EL and OLED for signage To compete with “online” advertisement, SME’s specialized in analog or digital printing have to diversify and broaden their horizon. One of the niche markets already existing but not generally known is the printing of electroluminescent (EL) advertisement. The inks used to print this are tuned such that the final product is illuminating, such that people are attracted in a new and flashy way. At this time, printing is done generally with screen printing but also digital printing can be used. As EL needs a high voltage (and is therefore not so efficient) a different but not yet established route can be the one of organic light emitting diodes (OLED). These products require a much lower voltage (3V) and can also be printed. |
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We are delighted to announce the re-joined membership of PrintColor. Dieter Hermann explained: “ESMA became mature in the last couple of years with new activities and projects which bring more then ever added value to its members. We can also report Xeikon/basysPrint as new ESMA member. This company is part of the PunchGraphix. KIWO sold their CtS project to Xeikon/basysPrint and Hans Altenkirch is now International Sales manager screen printing division at basysPrint. You can find more information about the company at www.basysprint.com Gruenig-Interscreen and SignTronic boosting forces (by David Zamith) |
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A manufacturer of textile inks is looking for Sales Talents handling regions of Germany, Poland, the Balkan region and other countries in Eastern Europe. They are looking for a broad profile preferable with a business college degree, sales professional, fluent in English, strong knowledge of screen printing and prepared to travel frequently! If you are interested, please email your CV to pb@esma.com. A worldwide highly reputed sports apparel brand is looking for screen printers which can also deliver embroidery and heat transfer based in the Moscow and Tel Aviv area. Any recommended screen printers with a good reputation are welcome. For more information contact pb@esma.com. |
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Drupa Cube 2012 will have a decidedly international flavour, i.e. all lectures are going to be simultaneously translated into English and/or German. In addition, international speakers, associations and media partners will be invited to participate in the drupa cube. Central theme of the presentations will be the prevailing trends and developments in the marketing space, driving the communicative effectiveness of the printed product—with technology all the while taking a backseat to application.
Have you ever wondered what it takes to deal with a media crisis? This short article will give you a quick overview of best practices and on how to avoid being caught out by the press. PR Crisis management isn’t about magic, but it’s all about preparedness, common sense and good communication skills.
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The first item on the agenda of 2012 is the 3rd of February on which occasion ESMA organises the Sportswear & Fashion T-shirt Printing Conference in Stuttgart. The conference programme has been finalized with 2 keynote speakers (Bio Racer & Kiesewetter) and 11 presentations! 